Some identities can be smelled.
The house composes olfactory identities for hotels, automotive marques, retail, yachts and destinations — and translates them into spaces, objects and gifts.
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Scent is the only part of a brand that reaches memory without passing judgement first. So we treat it as identity, not decoration.
We do not sell diffusers. We develop the olfactory identity of particular brands and places, then carry it into the rooms, products and gifts that guests, clients and partners take with them.
Disciplines
What the house composes.
01
Signature Scent
The olfactory translation of a brand.
Every organisation has an identity, a setting, an audience and an experience it wants to leave behind. We translate that into a single scent that is unmistakably yours.
02
Scent Environment
Scent as part of the architecture.
Lobby, suites, restaurant, showroom, paddock, boutique or yacht — the signature is tuned to the space, its materials and the rhythm of the day.
03
Fragrance, Leather & Gifting
The part of the experience guests take home.
Eau de parfum, candles, diffusers, car fragrance, amenities, leather gifts and coffrets — so the experience becomes an object that stays.
04
Branded Editions
A house fragrance under your name.
Not every organisation needs a new composition. An existing Maison Stravers world — Eight of Spades, for instance — can become a carefully made branded edition.
Process
Five steps, no shortcuts.
01
Discover
We study the brand, the space, the audience, the history and the materials.
02
Define
We write the olfactory objective: what the scent must say, and what it must leave behind.
03
Compose
With our perfumers in France we develop the concept and the final composition.
04
Translate
The signature moves into every relevant touchpoint: room, flacon, candle, gift.
05
Deploy
Production and roll-out — across locations, products or seasons where it makes sense.
For the places people remember.
MP Motorsport × Eight of Spades
Motorsport, fragrance and gifting →
- Luxury hospitalityHotels, resorts, restaurants and private hospitality.
- Automotive & motorsportMarques, coachbuilders, dealerships, racing teams and heritage.
- Luxury retailFashion, jewellery, watches, interiors and lifestyle.
- Yachting & private spacesYacht builders, designers and private interiors.
- Heritage & destinationsMuseums, châteaux, cultural destinations and estates.
Introductions